Time For A Rebrand
The task asked students to develop a brand redesign. Students had to assess several brand logos of their choosing, write about the brand guidelines of their company and produce a new brand logo.
Keechan gave a thoughtful assessment of several renowned brand logos, notably Qantas, commenting on the power of the simplicity of their logo. Keechan drew from previous logos to rebrand a local fruit and veggie shop. This rebrand was modern, versatile and well explained. The choice of vibrant colours was bold and fitting for a fresh produce store.
Skills Developed: Decision Making, Design Thinking & Information Literacy.